ABOUT

High performing global Visual Merchandising + Store Design professional with expertise in creating the look, feel + expression of each brand through 3D Visual Merchandising + 2D graphics. Experience in overhauling brands’ look + feel in-store globally while also connecting to 360 omnichannel experiences. Develop + drive innovation for product storytelling for temporary launch, semi-permanent + permanent fixtures. Create + manage a content library of VM guidelines + directives as well as designing, opening + retrofitting boutiques + wholesale channels locally + internationally. Skilled in streamlining free-standing store opening processes + creating new documentation for global offerings, creating + managing multi-million dollar budgets, as well as organizing + coordinating teams locally + globally.


CONTACT INFORMATION

aliciarampe@gmail.com


EXPERIENCE

TATCHA
Senior Director Global Visual Merchandising + Store Design
2023- Present
San Francisco, California

SALLY BEAUTY
Creative Director Store Design + Branded Environments
2018- 2022
Austin, Texas

BAREMINERALS
Global Visual Merchandising + Store Design Director
2018- 2022
New York, New York

CAUDALIE
Global Visual Merchandising Director
2017-2018
Paris, France
Senior Visual Merchandising Manager, Americas
February 2017 – September 2017
New York, New York

ESTÉE LAUDER
North America Visual Merchandising Manager
Tom Ford Beauty
2016-2017
New York, New York

COTY
Global Visual Merchandising Senior Manager
Calvin Klein + Marc Jacobs + Balenciaga + Vera Wang Fragrances
2016
New York, New York
Global Visual Merchandising Manager
Calvin Klein + Marc Jacobs + Balenciaga + Vera Wang Fragrances
2014-2016
New York, New York
Designer
CK Calvin Klein Fragrances + Color
2013-2014
New York, New York



EDUCATION

Edinburgh Napier University
MSc Creative Advertising
Graduating Class of 2012

Edinburgh College of Art
MA Product Design
Graduating Class of 2011

Arizona State University
BSc Design (Emphasis in Interior Design)
Graduating Class of 2010

SOFTWARE

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, AutoCAD, Rhino, SketchUp, IWD, Microsoft Office, MAC Platform, PC Platform

SKILLS

  • Designing, retrofitting + opening free standing stores locally + internationally

  • Multi-million dollar budget creation + balancing

  • Leading, developing + managing multiple local + international teams

  • Creating global Visual Merchandising offerings

  • Designing all 2D graphics in-store that drive the greater 360 omnichannel experience

  • Create innovative + sustainable primary + secondary packaging for beauty brands

  • Deep understanding + optimization of retail merchandising strategies + customer service principles

  • Key experience in people management. Building an environment of trust, inspiring + mentoring designers + managers

  • Effectively manage internal + external cross-functional stakeholders

  • Managing + prioritization of multiple projects

  • Collaboration with executive cross functional partners

  • Building end to end timelines

  • Sourcing, ordering + storing props for boutique openings + global launches

  • Designing + installation for events, pop-ups + seminars

  • Creating local + global Visual Merchandising guidelines

  • Expertise in multiple US + International retailers’ fixtures

  • Managing vendor relationships + communication

  • Sustainability expertise for Visual Merchandising updates

  • Training on visual merchandising education